A decade is a long time to garner rich experience in your domain of specialization. I have been fortunate to work in the field of brand communications catering to major brands in healthcare and infrastructure domain having spread its wings in the vast expanse of Indian sub continent and East Africa. I have showcased few campaigns below as case studies which I feel are great examples of brand communication strategies which I have worked upon along with some other aspects of my work.
VANDE BHARAT MISSION
‘VANDE BHARAT MISSION’ is a phased repatriation campaign launched by Government of India in collaboration with the Indian national air carrier Air India. It is a massive evacuation plan to bring back Indian nationals stranded abroad due to the Corona virus-triggered lockdown. The Consulate General of India in Toronto assisted the stranded Indian nationals in registrations, ticket bookings and offered other miscellaneous and special assistance as needed. The Consulate helped in sending more than 5000 passengers stranded in Canada back to India in more than 30 flights to cities viz. Delhi, Mumbai, Ahmedabad, Bangalore, Chennai and Amritsar in India during the lockdown.
SCOPE OF WORK- Planning and Coordination, Visual Language; Website and Content Mapping, Social Media, Public Relations, MIS and Data recording.
I AM EMERGENCY READY
‘I AM EMERGENCY READY’ campaign was launched with the sole goal of training common people of India in basic life saving techniques as statistics showed that too many people died due to not getting basic lifesaving service in time, especially people who had suffered trauma in road accidents. The campaign sought the goal to make more than 100,000 emergency ready within one year and the branding and communication initiatives such as trainings, ATL & BTL activities and public relations made us train more than 5000 people within a span of three months.
SCOPE OF WORK- Strategy and Research, Naming, Concept Development, Visual Language; Collateral: Business Materials, Brochures; Web: Site and Content Mapping, Creative Ideation, Social Media, Event Management, Public Relations, Media Buying, ATL & BTL Activities viz. Radio, Bus shelter branding.